We announced our second year of partnership with Badminton World Federation (BWF) to sponsor the MetLife BWF World Super Series from 2013-2017. Ahead of the Series, we took the opportunity to popularize the sport at
grassroots level and build a brand association with family, fun and togetherness with our 'PlayForHappiness' initiative - one of the key highlights of last quarter. With a 4 pillared approach, we have launched:
PNB MetLife Junior Badminton Championship 2015 - The biggest talent hunt for the future badminton star of India, in association with Sara Foundation, approved by Badminton Association of India (BAI) and supported by the BWF.
CSR programme partnering with CRY and Sara Foundation for talented underprivileged children to help them pursue a career in badminton - 16 Talented children have won a yearlong scholarship at a popular badminton academy
to pursue their dream of becoming a top badminton player. Scholarships have been given to the 8 National Winners of JBC 2015 to train in a reputed Badminton academy of their choice, providing them a platform to further
enhance their shuttling skills.
RWA Championship - Partnering with The Times of India, we are hosting the Housing Society Championships for residents in Delhi NCR, Mumbai, Kolkata, Bangalore, Hyderabad and Pune. We plan to reach out to more than 750
Housing Societies across the country through this initiative.
Corporate Badminton Challenge - We are engaging with top corporates and key professionals to popularize badminton and build the brand recall for PNB MetLife.
We introduced Snoopy as our brand mascot last quarter. Snoopy is an integral part of our communications and continues to add an approachable, warm and caring quality to our brand, helping differentiate us from our
competitors. You will see a lot more of Snoopy in the future through various initiatives of the company!
We continue to enhance our presence on Social Media with Twitter and Facebook PlayForHappiness page. I encourage each one of you to be a part of the action on Twitter and FB and at the same time, be brand ambassadors of
PNB MetLife on the Social Media.
On the products front, our focus remains on building propositions for our customers rather than offering vanilla products. We believe in living benefits and you will see our plans address important lifecycle needs of a customer
based on savings, investments, retirement and child education.
MetLife is the No. 1 player in Health insurance business in Asia. In India, we recently announced our foray into the health segment with the launch of our much awaited Health plan: MetLife Major Illness Premium Back Cover. It is
the only plan in the market which returns all the premiums paid at the end of the policy term in case of no claim and provides cover against 35 critical illnesses. I encourage each one of you to consider buying the plan as it is the
only insurance plan in the market that pays customers for staying healthy.
From business perspective, we continue to be profitable. The quarter of JFM has delivered strong business for the company. Together, lets gear up for a successful FY 2015-16.
MetConnect Information Portal, you will be able to: